Microsoft vs Adobe : Blogwars Epsoide 8

Macromedia was fighting a lone battle with Adobe in the design world.  Adobe might have won that battle by acquiring Macromedia, but the war is not yet over until……

Microsoft marched towards the Might Adobe Empire like the Achilles and called up for the war

(One blog is too big to list out all the features. So this will be a Info Graphics post and each week there will one post on each wars)

Adobe PDF vs Microsoft XPS - (Documents)

Microsoft Windows Media Player  vs Adobe Media Player- (Music & Movies)

Microsoft Silverlight vs Adobe Flash - (RIA Technology)

WPF vs Adobe Air - (Desktop Technology)

XAML vs MXML(FLEX) - (Frameworks)

Microsoft Visual Studio vs Adobe Flex Builder- (IDE)

Adobe FLASH CS4 vs Microsoft Expression BLEND 3 - (Animation Tools)

Adobe Photoshop CS4  vs Microsoft Expression Design 3 - (Design Tools)

Adobe Fireworks CS4  vs Microsoft Expression Design 3 - (Design Tools)

Adobe Illustrator CS4 vs Microsoft Expression Design 3 - (Design Tools)

Adobe Dreamweaver CS4 vs MS Expression Web 3 - (HT ML Editors)

Microsoft Word vs Adobe InDesign- (Book Design)

Microsoft InfoPath vs Adobe LifeCycle Designer - (Enterprise Applications)

   Microsoft BizTalk Server vs Adobe LifeCycle Workflow - (Workflows)

The war has just began, lets analysis each in the forthcoming blogs.

Disclaimer:

The Logos used where taken from Adobe and Microsoft site and other Google searches

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The Microsoft’s Next Gen Technologies obsessed by Sci –Fi Movies

The Battle for Supremacy has never ended, MICROSOFT was leading the war but has been pushed back  EU , Sony and Google. Until MICROSOFT came up with Next Gen Technologies

MICROSOFT’s Dominance in Software world is very well know, but they are now trying to penetrate into hardware domain too.

Let’s See some of the MICROSOFT Gadgets inspired by MOVIES

MICROSOFT Surface

Remember 2002 Hollywood Flick Minority Report, in which Tom Cruise navigates a computer screen with his hand, It was a dream at that time now Microsoft has pioneered the human to computer interaction to build up a Similar technology using the New Multi Touch Interface. Multi Touch Interface was more famed by the New Apple Iphone’s, but again Microsoft steals the show with Microsoft Surface

Microsoft Surface

The Surface runs on a Vista PC, DLP projectors, and cameras placed under it’s table, it provides a cool new interface and numerous application were coming up for the same. The new WINDOWS 7 has released SDK for Multi Touch Screen also. I am not here to talk about Microsoft Surface, so let’s move one.

Now More about Microsoft Surface

Microsoft Holographic Virtual Office Devices

The latest buzz  was virtual office, you sit anywhere in the world and using video conference you can communicate. Actually its a very costly infrastructure setup. MICROSOFT has gone the Star Wars Way, setting up the Virtual office using Holographic Images, which will be very cheaper in infrastructure cost. In the whole Star Wars Saga, this Holographic Image transmission technology has been used for their inter galactic transmission,

Now Microsoft is coming up with similar technology for our Inter Continental transmission

Star Wars Holographic Communication

  In the Picture : Master Obiwan is communicate to R2D2

In the picture : General Obiwan, Jedi Master Yoda and General Ki-Adi-Mund in Hologram Image having a meeting in Jedi Temple

Microsoft has even went one step ahead and patent the new this technology . Here is the outline of Microsoft patent document

Unfortunately there is no much details about it’s hardware and software details,

In holographic meetings, or 'Virtual Office Devices'  a user would see holograms of other meeting attendees, while projecting their own for the others to view. One of the people who was credited with this invention is Patrice Simard, who is the chief scientist and manager of Windows Live Labs. Looking forward for more info on this technology

Microsoft’s New Gestures as Mouse Commands

The Patent was applied by Microsoft for an interesting UI technologies, patent application US20090125824 defines a "user interface with physics engine for natural gestural control." The patent describes this as:

"A method for causing an action in response to user input, the method comprising the steps of:accepting a gesture from a user on a touch sensitive surface; determining a type of gesture that has been accepted by the touch sensitive surface using a sensor array and a single mechanical, momentary contact switch activated by the sensor array; and performing an action in response to the type of gesture that has been accepted, the action at least in part simulating behavior of a physically embodied object."

The other Patent was based on the Star Wars Droid R2D2, patent application (US20090125811) for a "user interface that provides auditory feedback." This allows the computer to give associated beeps and other sounds in response to the gestures made on a gesture pad such as the one described in the "natural gestural control" patent. Source : Neowin

Microsoft’s New Magic Wand (like Harry Potter’s Wand)

Microsoft’s  "Magic Wand." inspired by Harry Potter’s Magic Wand, More over this is just a make over of Nintendo’s Wii Controller, but the shape is like Wand of Harry Potter.

J Allfard ,Microsoft’s CTO and CXO (that’s, Chief eXperience Office) has been the brain child of this technology

In picture : JAllfard, Microsoft CTO and CXO for Entertainment Division

In picture : Microsoft’s Magic Wand Patent

This technology can be used to, "manipulate and interact with its environment, including video and holographic images, while using biometrics to connect with the user," meaning it can recognize who is using it, and even potentially allow voice communication. The patent for this was actually applied for back in November of 2007, but only just became public in the recent days. Rumours spreading that it can be used in XBOX 360 console also but not confirmed.

So far So Good, Let’s wait and see for the actual in future not so far.

Blog Wars : EPISODE VI - Return of the Brand Mascots

Rumors are spreading across the galaxy as brands are fighting out in Ads Space with Mascots are falling apart until the arrival of Vodafone ZooZoos ……

Vodafone Zoozoos has won everyone’s heart at the first strike but the legacy says there were more Mascots which has already won our heart and forgotten by time

Let’s see some infamous brand Mascots that existed in Indian Ad Space

10. Energizer bunny

Remember the Bunny which never run out of energy, its a great brand mascot for Energizer battery but it still runs in our TV but not so impressive in INDIAN Market

9.  The Michelin Tyre Man

The Michelin Tyre man has a impressive record and lot of meaning in it. the circles in it means that we have tyres for all size

8.  The Kelvinator Penguin

Its a product of Electrolux not and the kelvinator was once ruled the INDIAN kitchens but the brand has faded away and eventually the Mascot disappeared from our mind.

7.pilsbury Doughboy

This cute doughboy made is debut in 1970’s and till to date but its a one of the longest running mascots in the world. it has made INDIAN debut few years back.

6. Onida Devil Campaign

This one has made a return, Return of the devil, its originally made its first appearance in 1982, I remember seeing this Ad as a kid and getting afraid. This devil campaign helped onida to fight the then top 2 players BPL & Videocon. When Korean’s TV Company started coming to INDIA rest is history … Now the Devil is coming back, welcome back guys :)

5. Asian Paints Gattu

This is a master piece create by our own R.K. Laxman, it was created some time in 1960’s and it made the Asian paints a brand leader in 60’s . Actually asian paints were started by 4 guys working in a garage in Mumbai (then bomba) and the rest is history (may be I will right a blog about it soon:) don’t copy the idea guys)

4. Hutch pug

Hutch (Now Vodafone) have always created a unique Ads, Those Hutch pug days were wonderful, please don’t forget this cute pug, I have put that sold tag for fun :)

3. 7up fido dido

 

Fido dido this cute guy has been around since 1988 but the mascot has grown in such a popular that it has been prompted separately and have separate comics & video game were available for this Mr. Cool Guy

2. Air India Maharaja

This one has taken the hearts of million INDIANs in a storm, this Maharaj was adopted as Mascot in 1946.  Though it was first designed for memo pads  on board of Air India’s flight. It was used all over the place and eventually became a All India favorite and it has come under various changes in recent times

1. Amul Butter Gal

The moppet who put Amul on India's breakfast table

Since our childhood we have known a butter to be the taste of India and that very butter aided by a little girl dressed in polka dotted frock and a mop of hair on her forehead went on to become the brand of India.Amul over time has managed to capture not only market share across India but also the nation’s imagination. The brand which has now become synonymous as the “Taste of India” has its genesis in the whim of a freedom fighter to start a butter brand with an Indian name; Mr. Tribhuvan Das – a freedom fighter wanted to start a butter brand with an Indian name, everybody tried to dissuade him from doing so since the current trend was to name brands after English names.Tribhuvan Das was adamant and decided to name it AMUL (Anand Milk Producers Union Limited) and thus was born the brand which in times to come was to capture the imagination of every Indian. Source : click Here

 

Amul butter gal is the longest running ad in the INDIA, even though butter gal is the mascot the Ad is still the same and its going to be in the Guiness book of records, The secret of the long running Ads where its Ads are funny and based on current situation which makes this ads for more ever

The Amul Story : click here

There are other favorite mascots like surf’s  lalitaji who ruled the heart of 70’s, hope the Mascots will return again with vodafone ZooZoos arrival

 

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