The Microsoft’s Next Gen Technologies obsessed by Sci –Fi Movies

The Battle for Supremacy has never ended, MICROSOFT was leading the war but has been pushed back  EU , Sony and Google. Until MICROSOFT came up with Next Gen Technologies

MICROSOFT’s Dominance in Software world is very well know, but they are now trying to penetrate into hardware domain too.

Let’s See some of the MICROSOFT Gadgets inspired by MOVIES

MICROSOFT Surface

Remember 2002 Hollywood Flick Minority Report, in which Tom Cruise navigates a computer screen with his hand, It was a dream at that time now Microsoft has pioneered the human to computer interaction to build up a Similar technology using the New Multi Touch Interface. Multi Touch Interface was more famed by the New Apple Iphone’s, but again Microsoft steals the show with Microsoft Surface

Microsoft Surface

The Surface runs on a Vista PC, DLP projectors, and cameras placed under it’s table, it provides a cool new interface and numerous application were coming up for the same. The new WINDOWS 7 has released SDK for Multi Touch Screen also. I am not here to talk about Microsoft Surface, so let’s move one.

Now More about Microsoft Surface

Microsoft Holographic Virtual Office Devices

The latest buzz  was virtual office, you sit anywhere in the world and using video conference you can communicate. Actually its a very costly infrastructure setup. MICROSOFT has gone the Star Wars Way, setting up the Virtual office using Holographic Images, which will be very cheaper in infrastructure cost. In the whole Star Wars Saga, this Holographic Image transmission technology has been used for their inter galactic transmission,

Now Microsoft is coming up with similar technology for our Inter Continental transmission

Star Wars Holographic Communication

  In the Picture : Master Obiwan is communicate to R2D2

In the picture : General Obiwan, Jedi Master Yoda and General Ki-Adi-Mund in Hologram Image having a meeting in Jedi Temple

Microsoft has even went one step ahead and patent the new this technology . Here is the outline of Microsoft patent document

Unfortunately there is no much details about it’s hardware and software details,

In holographic meetings, or 'Virtual Office Devices'  a user would see holograms of other meeting attendees, while projecting their own for the others to view. One of the people who was credited with this invention is Patrice Simard, who is the chief scientist and manager of Windows Live Labs. Looking forward for more info on this technology

Microsoft’s New Gestures as Mouse Commands

The Patent was applied by Microsoft for an interesting UI technologies, patent application US20090125824 defines a "user interface with physics engine for natural gestural control." The patent describes this as:

"A method for causing an action in response to user input, the method comprising the steps of:accepting a gesture from a user on a touch sensitive surface; determining a type of gesture that has been accepted by the touch sensitive surface using a sensor array and a single mechanical, momentary contact switch activated by the sensor array; and performing an action in response to the type of gesture that has been accepted, the action at least in part simulating behavior of a physically embodied object."

The other Patent was based on the Star Wars Droid R2D2, patent application (US20090125811) for a "user interface that provides auditory feedback." This allows the computer to give associated beeps and other sounds in response to the gestures made on a gesture pad such as the one described in the "natural gestural control" patent. Source : Neowin

Microsoft’s New Magic Wand (like Harry Potter’s Wand)

Microsoft’s  "Magic Wand." inspired by Harry Potter’s Magic Wand, More over this is just a make over of Nintendo’s Wii Controller, but the shape is like Wand of Harry Potter.

J Allfard ,Microsoft’s CTO and CXO (that’s, Chief eXperience Office) has been the brain child of this technology

In picture : JAllfard, Microsoft CTO and CXO for Entertainment Division

In picture : Microsoft’s Magic Wand Patent

This technology can be used to, "manipulate and interact with its environment, including video and holographic images, while using biometrics to connect with the user," meaning it can recognize who is using it, and even potentially allow voice communication. The patent for this was actually applied for back in November of 2007, but only just became public in the recent days. Rumours spreading that it can be used in XBOX 360 console also but not confirmed.

So far So Good, Let’s wait and see for the actual in future not so far.

Blur @ satyam : A New hub of Entertainment in Chennai

What’s cooking up in Chennai?, a brand new entertainment hub. Satyam one of the oldest and finest premium theatres in Chennai is transforming into a one point entertainment hub by the adding new concept BLUR.

BLUR is a world class video game zone, its spread over 15000 sq. feet of area and offers Blur will feature gaming on every conceivable platform, from PS3, XBox 360, Nintendo Wii ,PS2, PCs, Sony PSP , Nintendo DS , Arcades and fully loaded PCs. In addition to this BLUR has a two lane bowling alley to test your bowling Skill. BLUR to have BLUR Cafe to have a bite when we are hungry.

BLUR is actually in the 4th floor of Satyam complex. The parking will be separate for BLUR and they charge you Rs. 10 for 4hrs (bike)

Level 4

BLUR Starts with PC games in Level 4. The PCs here are really massive Machines with the following configuration

2.4GHz CPU, 2 GB RAM, 500 GB SATA HDD, DVD Drive, Windows XP and with dual Nvidia GeForce 8800GT SLI cards with Dell 24 inch LCD Monitor

You can enjoy the latest came play in the network or online too, if you are a hardcore PC Gamer this is a great fun

Level 5

This is level has two Lane Snow Bowling alley and WII Zone

The Snow Bowling alley they provide us separate New pair of socks and you can wear bowling shoes (resuse). The cost is Rs.110 in week days and Rs.160 in week ends

The WII Zone really rocks with 42 inch Panasonic LCD Screens and you have variety of games to choose from Base Ball, Boxing, Tennis etc

The Main highlight in this Level is the Karaoke game where you can sing along to win, its really cool you can see lots of kids in this area. This Level has PS2 also with Guitar Hero if you are a great fan you can play the Guitar Hero with a Guitar :)

You can see lots of kids in this area as they love WII and karaoke stuff

Level 6

This Level makes us go crazy with its range of Arcade Games, it offers EA NASCAR Car race, Flight simulator, Hardely Davidson Bike Race simulator, Shooting Games Ghost Squad, where you can have Guns to shoot up the villans :) lots more

It even has TEKKEN 6 as arcade that's really cool, it’s a must visit place for all

Top View

There are lot more

Level 6 : Console Games

There will be a small stairs which you have to climb up to a zone which offers PS3 and XBOX 360, the ambience was superb in this place, its dark and the seat is wow amazing factor, it has integrated speakers with it. The LCD, Plasma TV’s add additional color to the zone. I real feel like Heaven when I went to this Zone.

It offers 6 PS3 and 6 XBOX 360. it cost Rs.80 per hr. you can play upto 3 games in a hour. There will be a list of games available and you can enjoy that :)

BLUR Cafe

All the level has it’s own snack counter, where you can grab a coke, sandwich brownines etc but Level 5 where you have WII Zone and Bowling alley have a Cafe : BLUR Cafe, the ambience is superb and rates are also affordable: no comments from me see the picture

Over all BLUR rocks with its affordable prices and beautiful ambiance. Its a must visit place in Chennai.

For More Information see the BLUR Site

Blog Wars : EPISODE VI - Return of the Brand Mascots

Rumors are spreading across the galaxy as brands are fighting out in Ads Space with Mascots are falling apart until the arrival of Vodafone ZooZoos ……

Vodafone Zoozoos has won everyone’s heart at the first strike but the legacy says there were more Mascots which has already won our heart and forgotten by time

Let’s see some infamous brand Mascots that existed in Indian Ad Space

10. Energizer bunny

Remember the Bunny which never run out of energy, its a great brand mascot for Energizer battery but it still runs in our TV but not so impressive in INDIAN Market

9.  The Michelin Tyre Man

The Michelin Tyre man has a impressive record and lot of meaning in it. the circles in it means that we have tyres for all size

8.  The Kelvinator Penguin

Its a product of Electrolux not and the kelvinator was once ruled the INDIAN kitchens but the brand has faded away and eventually the Mascot disappeared from our mind.

7.pilsbury Doughboy

This cute doughboy made is debut in 1970’s and till to date but its a one of the longest running mascots in the world. it has made INDIAN debut few years back.

6. Onida Devil Campaign

This one has made a return, Return of the devil, its originally made its first appearance in 1982, I remember seeing this Ad as a kid and getting afraid. This devil campaign helped onida to fight the then top 2 players BPL & Videocon. When Korean’s TV Company started coming to INDIA rest is history … Now the Devil is coming back, welcome back guys :)

5. Asian Paints Gattu

This is a master piece create by our own R.K. Laxman, it was created some time in 1960’s and it made the Asian paints a brand leader in 60’s . Actually asian paints were started by 4 guys working in a garage in Mumbai (then bomba) and the rest is history (may be I will right a blog about it soon:) don’t copy the idea guys)

4. Hutch pug

Hutch (Now Vodafone) have always created a unique Ads, Those Hutch pug days were wonderful, please don’t forget this cute pug, I have put that sold tag for fun :)

3. 7up fido dido

 

Fido dido this cute guy has been around since 1988 but the mascot has grown in such a popular that it has been prompted separately and have separate comics & video game were available for this Mr. Cool Guy

2. Air India Maharaja

This one has taken the hearts of million INDIANs in a storm, this Maharaj was adopted as Mascot in 1946.  Though it was first designed for memo pads  on board of Air India’s flight. It was used all over the place and eventually became a All India favorite and it has come under various changes in recent times

1. Amul Butter Gal

The moppet who put Amul on India's breakfast table

Since our childhood we have known a butter to be the taste of India and that very butter aided by a little girl dressed in polka dotted frock and a mop of hair on her forehead went on to become the brand of India.Amul over time has managed to capture not only market share across India but also the nation’s imagination. The brand which has now become synonymous as the “Taste of India” has its genesis in the whim of a freedom fighter to start a butter brand with an Indian name; Mr. Tribhuvan Das – a freedom fighter wanted to start a butter brand with an Indian name, everybody tried to dissuade him from doing so since the current trend was to name brands after English names.Tribhuvan Das was adamant and decided to name it AMUL (Anand Milk Producers Union Limited) and thus was born the brand which in times to come was to capture the imagination of every Indian. Source : click Here

 

Amul butter gal is the longest running ad in the INDIA, even though butter gal is the mascot the Ad is still the same and its going to be in the Guiness book of records, The secret of the long running Ads where its Ads are funny and based on current situation which makes this ads for more ever

The Amul Story : click here

There are other favorite mascots like surf’s  lalitaji who ruled the heart of 70’s, hope the Mascots will return again with vodafone ZooZoos arrival

 

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