Thursday, April 2, 2009

Blog wars – Episode iv – Nestle’S bABY hORROR

Blogwars Nestle_ch1

A Long, long ago, in planet Earth . . .

Planet Earth was once a beautiful place in the whole milky way galaxy, until human race conquered it.

Human Race has always exploited the weak in its own race and others. Today we are going to see a similar example.

NESTLE – its a Swiss based international food brand which market Baby food products too.


What Baby Horror did NESTLE did will be the question running in everyone’s mind?

NESTLE’s market their Baby food formula very aggressively, indeed they marketed as if its a substitute food Breast Milk in very poor countries, their marketing was in such a way it created feeling among people in the poor country that its the best, since they don’t have much food for them to eat and they thought Breast Feeding will not be sufficient enough for the babies, but ironically that was not wrong

The following things happened in

  • The Direction of use was written in English, most people in poor countries does not have education, but their marketing tactics made them to buy the product,
  • Since the Direction of use was not clearly understood by the village people, the baby food (cerelac or lactogen ) will be often mixed with poor quality water and often don't have the understanding to boil it first, which has brought child’s gut or digestive track directly to deadly bacteria resulting in diarrhea, dehydration etc
  • More over since NESTLE food was very costly, people used to add little baby food and more water, that leads to more health issue for the baby
  • Eventually Babies lost the strength, breast feeding provides them immunities to various dieases

A study in US says that if the baby has inflammation in guts it would be easy to get infected HIV, if the mother has HIV AIDS+, this made worse in African countries like Malawi,

In 1977 NESTLE Boycott movement was started in US, which spread across Europe in early 1980’s even WHO has claimed that every year around 1.5 million child dies of because of lack of breast feeding,

Note BabyMilkAction Site

Nestlé is targeted with the boycott because monitoring conducted by the International Baby Food Action Network (IBFAN) finds it to be responsible for more violations of the World Health Assembly marketing requirements for baby foods than any other company (see the codewatch section for profiles of the different companies to target their malpractice).

As UNICEF has said:

"Marketing practices that undermine breastfeeding are potentially hazardous wherever they are pursued: in the developing world, WHO estimates that some 1.5 million children die each year because they are not adequately breastfed. These facts are not in dispute."

For NESTLE Answers are listed click Here


So, what happened in INDIA, when NESTLE was launched .INDIA was also one of the poor countries targeted. In INDIA too baby food formula is considered as a very prestigious practise, Parents felt proud when they bought these Packaged BABY FOOD Formula at that time

One example in a Tamil Move 6 mudhula 60 vari, its rajini movie, in that he will be very poor, but in spite of that his wife forces him to buy baby food product, I am not blaming any one here, their Marketing has made people to think that giving Packaged BABY FOOD Formula as a prestigious and healthy,

but the truth as per WHO is many children died, since their parents felt we are providing very high quality Food and it will improve their child’s health rather than breast feeding

Eventually Packaged BABY FOOD Formula like cerelac, farex, lactogen has become a default now a days, but in olden days the thing was very bad

Still the NESTLE boycott was going on and its carried out by the World Alliance for Breastfeeding Action (WABA),

So kindly don’t go by any product by advertisements and popularity or brand, do self analysis before going to buy anything

For Milking Mothers, Please take a note follow WHO’s Guidelines

This is a personal weblog.

The opinions expressed here represent my own and not those of my employer.

The content of the blog is based on the articles published in Wikipedia and other sources, The author will not claim responsibility for damages caused in any form

No comments:

Post a Comment